- Strategy – targets? Scope, focus, find the right discussions (or create them) and join the discussion. Is your subject relevant for a particular site or discussion?
- Establish presence – reinforce credibility and create excitement for events, workshops or services.
- Expand reach into markets through collaboration and communications
- Nurture relationships and strategic partnerships
- Properly maintain presence
- Conduct a proper SWOT and due diligence for using these methods.
- Decide which part of social media technology is applicable for your organization and how you would monitor its use.
- Good strategies require good planning and consideration of the business model.
- Effective strategies require presence and interaction that builds relationships with customers and other stakeholders.
Important to realize that whether you have a planned presence or not, you have a de-facto strategy of ignorance. The question is begged whether the social media channels offer opportunities that the firm should use.
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